Israeli ad-tech company Perion Network laid off 20 employees in August 2022, representing about 5% of its workforce, which stood at 420 at the end of 2021. The layoffs, affecting 19 staff in New York and one in Israel, were part of a restructuring to move the activities of its acquired subsidiary Content IQ from New York to its headquarters in Holon, Israel. This move aimed to centralize management, enhance operational focus, integrate automation, and maximize synergies within the company's expanding digital advertising operations. Despite the cuts, Perion, a mid-cap company with a market value around $950 million, continued to grow and had over 30 job openings at the time, primarily in Israel.
