Israeli fintech company Personetics has laid off 30 employees, representing 8% of its 350-person workforce. The layoffs occurred in early January 2023, as the company, which provides AI-driven personalization tools for banks, navigated a broader tech sector downturn. This reduction came approximately a year after Personetics secured $85 million in growth funding from Thoma Bravo, bringing its total funding to $160 million within a ten-month period. The firm, operating in the competitive financial technology industry, cited the need to adjust its team size amidst challenging market conditions.