In May 2020, Chennai-based online travel startup PickYourTrail announced a strategic business realignment in response to the COVID-19 pandemic's severe impact on international travel. While the article does not specify exact layoff numbers, the context implies workforce adjustments as the company pivoted to survive. Historically focused solely on curated international vacation experiences since its 2014 founding, the startup shifted to enter the competitive domestic travel market, targeting a mid-June launch to align with India's resumption of domestic flights. This move, driven by necessity to ensure survival amid stalled global tourism, involved reorienting its business model and supply chains to cater to local travelers seeking closer-to-home experiences, marking a significant operational change for the small to mid-scale travel tech company.
