Israeli-US startup Pipl, a fake profile detection platform, laid off 22 employees on June 23, 2022, affecting operations, sales, maintenance, and customer service roles. This represents about 13% of its workforce of 160-170 employees. The layoffs are part of a strategic shift toward full automation of its product, which helps social networks like Twitter identify fake profiles. Concurrently, Pipl is hiring 50 new employees in development, product, data, and automation fields to support this transition. The company, founded in 2005 and profitable with $19 million in funding, expects sales to remain stable or even increase following the launch of its automated ranking product.
