Popin, a pay-by-the-minute fitness app that connected users to boutique gyms in New York City, has shut down entirely amid the coronavirus outbreak in March 2020. The company, which operated in the fitness technology industry as a small startup, informed users via email that the app was no longer available, effectively ceasing operations. While the exact number of employees laid off was not disclosed, the closure resulted in the loss of all jobs as the company wound down. The shutdown was directly linked to the pandemic's severe impact on gyms and fitness-related services, which faced widespread closures and reduced demand. Popin, which had raised a single angel funding round in 2018, cited no specific reason in its announcement but operated in a sector hit hard by the crisis, leading to its abrupt demise.
