PubMatic, a publicly traded adtech company, laid off approximately a dozen employees last week, representing about 1% of its workforce of nearly 950. The move is part of a strategic shift to streamline operations and concentrate resources on high-growth areas like connected-TV advertising, supply path optimization, and commerce media. Despite the layoffs, the company plans to increase its overall headcount by around 15% this year, citing over 50 open positions. This restructuring follows recent financial challenges, including a revised revenue forecast after a key demand-side platform partner changed its bidding practices.
