In late 2022, amidst a widespread economic downturn affecting the tech sector, Montréal-based data fulfillment company Revelate laid off 24 employees, representing approximately 30 percent of its workforce. The company, which had recently rebranded from TickSmith and secured $20 million CAD in Series A funding, made the difficult decision to restructure, citing the need to ensure the sustained health and growth of the business in a dramatically shifted economic environment. This move was part of a broader wave of layoffs across Canadian tech companies as they prepared for a challenging 2023.