In September 2024, Etsy-owned musical instrument marketplace Reverb conducted a round of layoffs, eliminating a little over 40 roles. This followed previous cuts, bringing total headcount close to its level at the time of Etsy's 2019 acquisition. The layoffs, impacting departments like product design and marketing, occurred amidst activist investor pressure on Etsy to make its "House of Brands" strategy profitable. The departure of Chief Product Officer Bradford Shellhammer shortly after fueled speculation about Reverb's future, which was realized in April 2025 when Etsy announced the divestiture of Reverb to Servco Pacific Inc and Creator Partners LLC.
