Rock Content

Rock Content, a Brazilian content marketing and technology company, began 2023 with an internal "adjustment," laying off 15% of its workforce. Based on its reported LinkedIn headcount of 929 employees, this translates to approximately 139 people being let go. The layoffs were communicated on January 11, 2023, and affected various departments, including technology and sales, with some long-tenured employees among those dismissed. CEO Diego Gomes stated the difficult decision was necessary to make the company more sustainable and focused, aiming to return to profitability after efforts to streamline operations throughout 2022. This move reflects broader challenges within the tech and startup sector.

Rock Content laid off 100 employees representing approximately 20% of its workforce on 2020-04-06.