Toronto-based digital product sampling startup Sampler has filed for bankruptcy, effectively ceasing operations and resulting in the layoff of its entire workforce. The company, which had grown to operate in 23 countries, filed an assignment of bankruptcy on June 27, 2024, after accumulating nearly $13 million in liabilities against assets of just over $300,000. This collapse in the marketing technology and startup industry follows a period of rapid growth and acquisitions, despite the company reporting over $10 million in annual revenue and aiming for profitability last year. The bankruptcy proceedings mark the end of an 11-year journey for the venture-backed firm, which had raised a total of $13 million CAD.
