Sayurbox

Sayurbox, an Indonesian e-grocery startup, conducted a round of layoffs just before the Eid al-Fitr (Lebaran) holiday in April 2023. While the exact number of employees affected in this specific round was not disclosed, the company cited a need for operational efficiency and restructuring. This decision followed a previous layoff in December that impacted 5% of its workforce. The CEO explained that while the B2B segment grew strongly, the B2C consumer market did not expand as anticipated post-pandemic. Consequently, Sayurbox consolidated its B2C warehouses and streamlined delivery services, leading to workforce reductions primarily within the B2C team. The company emphasized the move was difficult but necessary for long-term sustainability and offered affected employees compensation packages and job search assistance.

Sayurbox, an Indonesian online grocery delivery startup, laid off an unspecified number of employees in early 2024 as part of a restructuring effort to achieve profitability. The company, operating in the competitive e-commerce and food tech industry, cited a strategic shift to focus on core business efficiency. While exact figures regarding the total workforce and the percentage affected were not publicly disclosed, the move reflects broader challenges and consolidation within the tech startup sector, particularly among companies scaling back after a period of rapid growth.