Berlin-based Amazon aggregator unicorn SellerX, valued over $1 billion and backed by investors like BlackRock, laid off approximately 28 employees in early May 2022. This represents about 4% of its then 700-person workforce. The layoffs are part of a broader downturn affecting the once-booming Amazon aggregator industry, which saw rapid growth and heavy VC investment during the pandemic. Rising acquisition costs for sellers and decreasing consumer spending power have pressured the business model, leading to similar job cuts at other major aggregators like Thrasio and Heroes across Europe and the US.
