In September 2023, market intelligence firm Sensor Tower, which provides data for the app economy, laid off an estimated 40 employees, representing roughly 15% of its 270+ workforce. The layoffs, part of a corporate reorganization to "right-size" the business, notably included several C-suite executives such as the CFO and CMO, and impacted departments like finance and nearly all of marketing. The company, which had grown significantly after a $45 million investment in 2020 and the acquisition of Pathmatics in 2021, stated the move was to position itself for continued growth and profitability.
