Thinx, the period underwear brand, is laying off 95 employees in New York City effective May 1, as part of organizational changes following its integration into majority owner Kimberly-Clark's global portfolio. The layoffs, cited as due to a merger and plant layoff in a WARN notice filed in late January, represent a restructuring effort as the direct-to-consumer brand, founded in 2013, continues to expand its retail presence in stores like Walmart and Target. The move underscores the ongoing evolution of the brand within the broader consumer goods industry under its corporate parent.
