Tiki, a Singapore-headquartered short-form video app popular in India, is shutting down its operations on June 27, 2023, effectively laying off its entire workforce. The company, which had about 35 million monthly active users in its sole market of India, cited the challenging tech industry environment and rapid consolidation in India's short video sector following the ban on TikTok. As a small startup, Tiki failed to sustain its position despite initially capitalizing on the market void. The closure reflects the broader struggles of many ventures that attempted to fill the gap left by banned Chinese apps in the Indian market.
