In May 2023, dental technology startup Toothsi, known for its clear aligners and endorsed by celebrities like Virat Kohli and Anushka Sharma, laid off approximately 20 to 30 employees. This reduction, impacting tech, product, and testing teams, was part of an effort to extend the company's financial runway amid a funding crunch, as it struggled to secure new investment. The layoffs occurred about a year after Toothsi raised $40 million, which was initially intended for team expansion into new markets and categories. Operating in the health-tech and personal care industry, the startup, which also runs the sister brand Skinnsi under the parent brand MakeO, joins a trend of startups downsizing to manage costs in a challenging economic environment.
