In June 2022, Pakistani logistics tech startup Truck It In laid off approximately 30% of its workforce as part of a business overhaul to confront global economic uncertainty. The company, which had digitized logistics for hundreds of businesses and thousands of truckers, stated the move was necessary to recalibrate its strategy toward sustainable growth and optimized operations. While the exact number of employees affected wasn't specified, the layoffs followed a trend seen in other regional startups like Airlift and Swvl. Truck It In offered generous severance packages and assistance with alternate employment to impacted staff, emphasizing its commitment to a leaner operational model while remaining bullish on Pakistan's digital freight future.
