Viaplay, the Nordic streaming service, is laying off approximately 450 employees, representing over 25% of its workforce, as part of a major restructuring announced in July 2023. The company is pulling its non-sports streaming services from the U.S. and UK to refocus on its core Nordic and Dutch markets, alongside international content distribution via Viaplay Select. This strategic shift, driven by new CEO Jørgen Madsen Lindemann, follows disappointing international expansion and includes a review of options like equity injections or a potential sale. The layoffs, costing around $4 million, affect senior executives and come as Viaplay aims to streamline operations and prioritize Nordic originals and sports rights.
