In June 2022, text message marketing startup Voyage SMS laid off eight employees, representing over 10% of its roughly 60-person workforce. The cuts included the chief operating officer and affected the full-time sales department and some contractors. CEO Rev Reddy cited the challenging macroeconomic climate and a shift in strategy toward growth efficiency as key reasons. The Santa Monica-based company, which had recently raised $10 million and acquired a rival, faced indirect pressure as consumer discretionary spending on ecommerce declined amid rising inflation, impacting its business integrated with platforms like Shopify.
