SoftBank-backed B2B SaaS startup Whatfix has laid off approximately 60 employees, representing about 6% of its workforce of over 900. The cuts, primarily affecting sales and marketing teams, are part of a strategic shift to better align with the company's growing AI-first product lines. This move reflects a broader industry trend where companies are reallocating resources toward artificial intelligence initiatives. Whatfix, a digital adoption platform provider founded in 2013, has been investing heavily in AI capabilities in recent years to enhance its offerings and drive future growth.
