WordStream, a company focused on helping small businesses with marketing, made the difficult decision to eliminate multiple roles across all teams earlier this week. While the exact number of employees laid off was not specified, the move was a direct response to the severe impact of COVID-19 on small businesses, which form WordStream's core customer base. The company acknowledged the significant contributions of the affected teammates to its culture and success, emphasizing that its purpose and core values would guide it through this challenging period. This layoff reflects the broader economic strain the pandemic placed on the marketing technology industry in early 2020.
