Melbourne-based grocery delivery startup YourGrocer ceased operations on December 16, 2022, resulting in the layoff of its approximately 60 employees. The nine-year-old company, which partnered with local independent grocers, was forced to close after a recent crowdfunding campaign failed to reach its $1 million goal, securing only about $225,000. Despite generating $9.2 million in sales and building a loyal customer base, YourGrocer was not yet profitable, posting a loss of over $680,000 in FY2022. The closure highlights the ongoing challenges in the competitive food delivery and tech startup sector, even for established local players.
