Layoffs in Denmark

Danish spend management startup Pleo has laid off approximately 100 employees, representing a small percentage of its total workforce, as part of a restructuring effort tied to changes in how it launches new products and services. The job cuts, which occurred across September and October 2025, primarily affected commercial teams, including leadership roles, and staff working with small and medium-sized business clients, with the UK division among those impacted. Operating in the European fintech sector, Pleo is adjusting its strategy to streamline operations amid evolving market conditions.

Better Collective, a sports media and betting affiliate company, laid off over 300 employees after Q3 2024, representing approximately 15% of its total workforce. The job cuts are part of a broader €50 million cost-reduction initiative, announced in October, which also included lowered full-year revenue and EBITDA estimates. This restructuring aims to create a leaner organization amid challenges such as organic growth decline in its publishing and paid media segments, particularly due to reduced partner activity in the US and a slowdown in Brazil. Despite these cuts, CEO Jesper Søgaard emphasized the company's commitment to its existing business model, citing continued growth potential in the industry.

Trendsales laid off 79 employees representing approximately 100% of its workforce on 2024-04-08.

Pleo laid off 150 employees representing approximately 15% of its workforce on 2022-11-03.

In October 2022, music tech company Linkfire initiated staff negotiations affecting approximately 35-40 employees, representing about 35-40% of its global workforce of around 100. This cost-cutting measure was part of a strategic shift to prioritize short-term profitability and secure positive cash flow by 2023. The company decided to reduce investment in its long-term growth initiative, the Discovery Network, and instead focus on its already profitable Marketing Platform, which generates about 90% of revenue. Consequently, Linkfire adjusted its mid-term organic revenue growth target downward to 20-40%. The layoffs were finalized during that month as the company navigated challenging market conditions to minimize operational risks.

Danish company Simple Feast, which offered vegan and vegetarian meal kits and groceries, has declared bankruptcy, resulting in layoffs for all 150 employees. The closure, announced in September 2022, ends deliveries in Denmark, Sweden, and California. Co-founder and CEO Jakob Jønck cited the combined impact of pandemic-related shutdowns and the war in Ukraine as major challenges that led to the shutdown. Founded in 2014, the company had delivered around 5.5 million plant-based meals and raised nearly half a billion kroner in capital.