Kumu, a social media and live-streaming platform based in the Philippines, laid off approximately 30 employees in early 2024 as part of a strategic restructuring to enhance operational efficiency. This reduction affected around 5% of its workforce, which totals about 600 employees. The decision was driven by the need to streamline operations and focus on sustainable growth amid competitive pressures in the tech and social media industry. As a mid-sized company in the digital entertainment sector, Kumu aims to optimize resources while continuing to serve its user community.