DataUS

AppsFlyer Layoffs

February 2025

AppsFlyer announced a layoff affecting 100 employees (7% of its workforce) in February 2025. The company operates in the Data sector.

Share:
People Affected

100

Percentage

7%

Announced Date

Feb 4, 2025

Company Information

Industry
Data
Country
US
Region
SF Bay Area
Last Updated: Apr 18, 2026

About

AppsFlyer, a unicorn marketing analytics company, has laid off 100 employees, which represents about 7% of its 1,200-person workforce. The strategic restructuring, announced in early February 2025, affects staff in Israel and its global offices. CEO Oren Kaniel stated the move is to ensure agility and focus on AI and scalability for long-term growth, and it may also be part of preparations for a potential IPO. The company, valued at $2 billion in its last funding round, operates in the ad-tech industry.

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