RetailKE

Copia Layoffs

July 2023

Copia announced a layoff affecting 350 employees (25% of its workforce) in July 2023. The company operates in the Retail sector.

People Affected

350

Percentage

25%

Announced Date

Jul 26, 2023

About

Copia, a Kenyan e-commerce platform focused on low-income households, has laid off 350 employees, representing 25% of its 1,800-strong workforce. This third round of layoffs in 2023, announced in July, is part of a restructuring effort to reduce labor costs and improve profitability amid economic challenges. The company, which previously closed its Ugandan operations and conducted earlier layoffs, stated the move aims to optimize operations and drive sustained profitability while complying with Kenyan labor laws. Affected employees will receive severance packages, with the workforce reducing to 1,450.