Criteo Layoffs

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Criteo, a France-founded ad tech company with over 3,100 employees, conducted layoffs in mid-February 2023, affecting teams on both sides of the Atlantic. While exact numbers are unconfirmed, social media posts suggest the cuts could impact up to 8% of the workforce, which would amount to approximately 250 employees. The layoffs come amid a challenging economic climate and a 14% year-over-year revenue dip in Q4 2022, as the company attempts to transition from its historic ad retargeting business to reposition itself as a retail media outlet. Speculation indicates these cuts may also serve as a prelude to a potential sale, with companies like Shopify and The Trade Desk rumored as interested buyers.

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