Criteo Layoffs
April 2024
Criteo announced a layoff affecting 140 employees (4% of its workforce) in April 2024. The company operates in the Marketing sector.
140
4%
Apr 12, 2024
About
Advertising technology company Criteo is laying off up to 4% of its global workforce, affecting approximately 140 employees, as part of a strategic restructuring to improve operational efficiency and invest in growth areas. The layoffs, announced in April 2024, come as the company prepares for significant industry changes, notably Google's planned deprecation of third-party cookies in its Chrome browser, which Criteo estimates could reduce its revenue by up to $40 million this year. With around 3,563 employees as of late December, the publicly traded adtech firm is pivoting from its traditional retargeting business toward commerce media and connected TV solutions to adapt to evolving privacy regulations and tracking restrictions.
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