Dukaan Layoffs
October 2022
Dukaan announced a layoff affecting 23 employees in October 2022. The company operates in the Retail sector.
23
Oct 31, 2022
About
In September 2022, the SaaS-based e-commerce platform Dukaan laid off 23 employees. This decision was part of a strategic shift by the Bengaluru-based startup, which moved its focus from serving small and medium-sized businesses (SMBs) to targeting direct-to-consumer (D2C) brands and enterprises. Founder Suumit Shah explained that roles in areas like live chat support became less critical after this pivot and due to increased automation. While the exact percentage of staff affected is unclear as the total employee count was not disclosed, the layoffs reflect the company's realignment within the competitive e-commerce enablement industry, following its $11 million Pre-Series A funding round in 2021.
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