RetailIN

Dukaan Layoffs

March 2023

Dukaan announced a layoff affecting 56 employees (30% of its workforce) in March 2023. The company operates in the Retail sector.

People Affected

Percentage

30%

Announced Date

Mar 15, 2023

About

Retail tech startup Dukaan has laid off approximately 56 employees, representing about 30% of its workforce, in its second round of job cuts within six months. The layoffs, confirmed by founder Suumit Shah earlier this week, primarily affected inside sales teams and account managers. This restructuring is due to a strategic shift in the company's focus from serving small and medium businesses (SMBs) to helping direct-to-consumer (D2C) brands scale up. The Bengaluru-based, Lightspeed-backed startup, which raised $12.4 million in a pre-Series A round in 2021, offered a two-month salary severance package to impacted employees. This move reflects broader trends in the Indian startup ecosystem, where companies have laid off around 23,000 employees since 2022 amid a funding winter.