Dukaan Layoffs
July 2023
Dukaan announced a layoff affecting 0 employees in July 2023. The company operates in the Retail sector.
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Jul 11, 2023
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In July 2023, Indian e-commerce startup Dukaan laid off 90% of its customer support team, a drastic workforce reduction driven by the company's shift toward prioritizing profitability amid economic challenges. The cuts were part of a move to replace human staff with an AI chatbot named Lina, which founder and CEO Suumit Shah defended on Twitter, citing significant operational improvements. The AI implementation reportedly slashed customer support costs by about 85% and reduced resolution times from over two hours to just minutes. While the exact number of employees affected wasn't specified, the scale of the layoffs highlights the intense pressure on startups to achieve financial sustainability, even at the cost of significant job losses in favor of automation.
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