GoPro Layoffs
April 2020
GoPro announced a layoff affecting 200 employees (20% of its workforce) in April 2020. The company operates in the Consumer sector.
200
20%
Apr 15, 2020
About
In April 2020, action camera manufacturer GoPro announced a significant restructuring, laying off over 200 employees, which amounted to 20% of its workforce. The company, impacted by the COVID-19 pandemic's disruption to its global retail distribution, is shifting to a direct-to-consumer business model centered on GoPro.com to improve margins. This strategic pivot includes reducing office space in five regions and cutting operating expenses, targeting a $100 million reduction in 2020. Founder and CEO Nicholas Woodman also forewent his salary for the year, with the board receiving no cash compensation, as GoPro withdrew its earnings guidance for the first half of 2020 amid these changes.
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