RetailGB

Heroes Layoffs

July 2022

Heroes announced a layoff affecting 24 employees (20% of its workforce) in July 2022. The company operates in the Retail sector.

Share:
People Affected

24

Percentage

20%

Announced Date

Jul 15, 2022

Company Information

Industry
Retail
Country
GB
Region
London, Non-U.S.
Last Updated: Apr 18, 2026

About

In May 2022, the Amazon aggregator startup Heroes, based in London and founded in 2020, quietly laid off 20% of its staff, affecting up to 24 employees out of a workforce of around 120. The company, which had raised over $300 million in funding, cited challenging market conditions, a potential global recession, shifting consumer spending, and difficulties in raising future capital as reasons for the cuts. This move was part of a broader industry shift from hypergrowth to profitability, as Heroes aimed to restructure and become a cash-flow positive business. The layoffs were sudden and company-wide, with the investment team being particularly hard hit.

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