Homeday Layoffs
September 2023
Homeday announced a layoff affecting 40 employees (20% of its workforce) in September 2023. The company operates in the Real Estate sector.
40
20%
Sep 12, 2023
About
German real estate startup Homeday, facing a severe market downturn, has been fully acquired by media conglomerate Axel Springer. As part of this takeover and a strategic refocusing, the company is cutting one-fifth of its workforce. The exact number of layoffs is not specified, but this significant reduction coincides with the departure of all three founders. The move, confirmed in September 2023, is a direct response to the crisis in the property sector, where high inflation, rising interest rates, and sustained high prices have drastically reduced buyer activity and transaction volumes, crippling Homeday's commission-based business model.
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