Homie Layoffs

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Homie, a Utah-based real estate technology company that aimed to disrupt the traditional homebuying and selling process, has laid off its remaining real estate agents as it shuts down its brokerage business. The company, which previously employed around 200 people at its peak, did not specify the exact number of agents affected in this final round, but the move effectively ends its direct brokerage operations. This decision, announced in late November 2023, is part of Homie's shift to a referral-based model, where it will connect clients with external real estate agents and contractors instead of employing its own. The layoffs follow a period of financial struggles and leadership changes within the company, reflecting challenges in the competitive proptech industry. Homie, once a growing startup, continues to operate on a reduced scale, focusing on its technology platform and referral services.

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