ConsumerSG

HOOQ Layoffs

March 2020

HOOQ announced a layoff affecting 250 employees (100% of its workforce) in March 2020. The company operates in the Consumer sector.

Share:
People Affected

250

Percentage

100%

Announced Date

Mar 27, 2020

Company Information

Industry
Consumer
Country
SG
Region
Singapore, Non-U.S.
Last Updated: Apr 18, 2026

About

In March 2020, Singapore-based streaming service HOOQ filed for liquidation, effectively shutting down its operations and resulting in the layoff of its entire workforce. The company, a joint venture between Singtel, Sony Pictures, and Warner Bros, had amassed 80 million users across Southeast Asia and India. Despite raising $95 million, HOOQ struggled to achieve a sustainable business model in the competitive over-the-top (OTT) video streaming industry. It cited escalating content costs, the trend of content providers going direct to consumers, and slow growth in subscriber willingness to pay in emerging markets as key reasons for its failure. The liquidation marked the end of the independent platform, which could not secure further investment or cover its operating costs.

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