MarketingCA

Hootsuite Layoffs

August 2022

Hootsuite announced a layoff affecting 400 employees (30% of its workforce) in August 2022. The company operates in the Marketing sector.

People Affected

400

Percentage

30%

Announced Date

Aug 9, 2022

About

Hootsuite, the Vancouver-based social media management company, is laying off approximately 400 employees, representing 30% of its global workforce. This reduction, announced to employees on Tuesday, will leave the company with just over 1,000 staff. CEO Tom Keiser cited the need to refocus on efficiency, growth, and financial sustainability as the reason for this difficult restructuring. The move reflects broader economic pressures affecting the tech industry and follows a period of rapid hiring and expansion for Hootsuite, which had grown to over 1,400 employees earlier in the year. The company has also faced challenges, including a postponed IPO and strategic shifts under Keiser's leadership toward e-commerce and customer service software.