MarketingCA

Hootsuite Layoffs

January 2023

Hootsuite announced a layoff affecting 70 employees (7% of its workforce) in January 2023. The company operates in the Marketing sector.

Share:
People Affected

70

Percentage

7%

Announced Date

Jan 18, 2023

Company Information

Industry
Marketing
Country
CA
Region
Vancouver, Non-U.S.
Last Updated: Apr 18, 2026

About

In January 2023, Vancouver-based social media management company Hootsuite laid off approximately 70 employees, representing about 7% of its workforce. This marked the company's third round of job cuts within six months, following larger layoffs in August and additional reductions in the fall. The decision was part of a broader effort to navigate challenging macroeconomic conditions, including rising interest rates and a tech sector downturn that began in late 2021. Concurrently, Hootsuite announced a leadership change, appointing Irina Novoselsky as its new CEO, replacing Tom Keiser. The company stated that these difficult measures were necessary to position Hootsuite for long-term stability amid ongoing industry turbulence.

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