Hydrow Layoffs
July 2022
Hydrow announced a layoff affecting 0 employees (35% of its workforce) in July 2022. The company operates in the Fitness sector.
0
35%
Jul 18, 2022
About
Boston-based fitness-tech startup Hydrow has laid off approximately 35 percent of its workforce this week, affecting at least 70 employees out of a total of more than 200. The company, which sells high-end rowing machines and digital workout content, is facing challenges in the at-home fitness market as pandemic-driven demand slows. CEO Bruce Smith stated the move aims to reduce costs and build a sustainable, profitable business, despite the firm having recently raised $54 million and seen revenue triple from 2020 to 2021. This follows similar struggles across the industry, with competitors like Peloton and Tonal also implementing significant cuts. Hydrow, founded in 2017, remains focused on its core offerings like live-coached classes and plans to position itself for a future IPO when market conditions improve.
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