FitnessUS

Hydrow Layoffs

January 2023

Hydrow announced a layoff affecting 30 employees in January 2023. The company operates in the Fitness sector.

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People Affected

30

Announced Date

Jan 19, 2023

Company Information

Industry
Fitness
Country
US
Region
Boston
Last Updated: Apr 18, 2026

About

Boston-based fitness startup Hydrow has laid off around 30 employees, marking its second round of cuts in less than six months. This follows a previous layoff in July 2022 that affected 35% of its then 200-person workforce. The latest reductions could represent nearly a quarter of the company's current staff as it navigates a post-pandemic slowdown in demand for at-home fitness equipment and increased competition, notably from Peloton's entry into the rowing machine market. CEO Bruce Smith stated the company is focusing on achieving profitability while continuing to develop new offerings. Hydrow, which sells high-end rowing machines and streaming workout memberships, has also adjusted its product pricing upward in recent months.

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