RetailUS

Ibotta Layoffs

April 2020

Ibotta announced a layoff affecting 87 employees (15% of its workforce) in April 2020. The company operates in the Retail sector.

Share:
People Affected

87

Percentage

15%

Announced Date

Apr 7, 2020

Company Information

Industry
Retail
Country
US
Region
Denver
Last Updated: Apr 18, 2026

About

Ibotta, a Denver-based rebate app startup valued at $1 billion, has laid off approximately 15% of its workforce due to the economic impact of the COVID-19 pandemic. While the exact number of affected employees is not officially confirmed, estimates based on company size range from around 90 to 105 people, as prior reports indicated the company had between 584 and 700 employees. The layoffs, announced in late March or early April 2020, reduced Ibotta's headcount to what it was roughly six months earlier and affected all departments. The company cited disruptions with retail partners like Amazon and Walmart.com, which faced supply chain issues and suspended offers. Laid-off employees received six months of continued health insurance. Ibotta operates in the fintech/retail technology industry and is considered a large, high-growth startup in the Denver area.

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