RetailUS

Ibotta Layoffs

February 2025

Ibotta announced a layoff affecting 70 employees (8% of its workforce) in February 2025. The company operates in the Retail sector.

Share:
People Affected

70

Percentage

8%

Announced Date

Feb 22, 2025

Company Information

Industry
Retail
Country
US
Region
Denver
Last Updated: Apr 18, 2026

About

Denver-based digital marketing and cash-back rewards company Ibotta has laid off approximately 8% of its workforce. The cuts, which occurred in February, were part of a broader restructuring effort, though the exact number of employees affected and the company's total headcount were not specified in the report. This move aligns with a trend of workforce adjustments within the technology and marketing sectors as companies navigate economic pressures and strategic shifts. The layoffs were noted alongside other significant employment changes in Colorado, including federal workforce reductions.

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