ConsumerUS

Juul Layoffs

May 2020

Juul announced a layoff affecting 900 employees (30% of its workforce) in May 2020. The company operates in the Consumer sector.

Share:
People Affected

900

Percentage

30%

Announced Date

May 5, 2020

Company Information

Industry
Consumer
Country
US
Region
SF Bay Area
Last Updated: Apr 18, 2026

About

Last month, Juul, the embattled e-cigarette maker, laid off 900 employees, representing 30% of its workforce. This follows a previous round of 650 layoffs in October, bringing the total cuts over the past year to 1,550 employees. The company, which has faced intense regulatory scrutiny and controversy over its role in youth vaping, stated these reductions were unrelated to the COVID-19 pandemic. These significant workforce reductions reflect the severe operational and legal challenges confronting the vaping industry.

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