SalesCA

Klue Layoffs

June 2025

Klue announced a layoff affecting 85 employees (40% of its workforce) in June 2025. The company operates in the Sales sector.

Share:
People Affected

85

Percentage

40%

Announced Date

Jun 25, 2025

Company Information

Industry
Sales
Country
CA
Region
Vancouver, Non-U.S.
Last Updated: Apr 18, 2026

About

Vancouver-based AI software startup Klue laid off approximately 85 employees, representing just over 40 percent of its workforce, in a major restructuring on June 25. The company, which provides AI-powered competitive intelligence tools, is contending with rising competition from businesses using DIY AI solutions like OpenAI's ChatGPT, leading to missed revenue targets and increased customer churn. CEO Jason Smith cited the need to become an "AI-first" operation and hasten the path to profitability as key reasons, noting that AI acts both as a competitive threat and an internal efficiency driver. The layoffs, which included voluntary departures, are part of a broader consolidation of engineering operations in Canada and a reduction in compute spending.

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