ConsumerIL

Lightricks Layoffs

July 2024

Lightricks announced a layoff affecting 70 employees (12% of its workforce) in July 2024. The company operates in the Consumer sector.

Share:
People Affected

70

Percentage

12%

Announced Date

Jul 1, 2024

Company Information

Industry
Consumer
Country
IL
Region
Jerusalem, Non-U.S.
Last Updated: Apr 18, 2026

About

Israeli unicorn Lightricks is laying off approximately 70 employees, representing 12% of its 600-person global workforce, as announced in July 2024. This marks the company's second round of layoffs in two years and is part of a strategic shift to focus on generative AI products for enterprises, such as its LTX Studio video creation tool. The cuts primarily affect the consumer applications division, where products failed to meet growth targets. Concurrently, Lightricks plans to hire dozens of new AI experts, emphasizing recruitment in Israel, as it pivots its core operations toward the competitive enterprise AI market.

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