Real EstateBR

Loft Layoffs

July 2022

Loft announced a layoff affecting 384 employees (12% of its workforce) in July 2022. The company operates in the Real Estate sector.

People Affected

384

Percentage

12%

Announced Date

Jul 5, 2022

About

Brazilian proptech unicorn Loft conducted its second round of layoffs in July 2022, cutting 384 employees, which represents 12% of its then 3,200-strong workforce. This follows an earlier dismissal of 159 staff in April, attributed to the integration of CrediHome. The company cited a strategic shift towards increased efficiency after four years of aggressive growth, both organic and through acquisitions. This move reflects a broader "winter" for startups, particularly high-growth, cash-burning unicorns, as rising interest rates and market volatility force cost-cutting measures and down-rounds. Loft offered affected employees extended health benefits and outplacement support.