Mensa Brands Layoffs

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Mensa Brands, an e-commerce house of brands unicorn, has laid off approximately 30 employees from India Lifestyle Network (ILN), a content platform it acquired in December 2023. This restructuring, aimed at enhancing efficiency post-integration, affected less than 30 team members, contrary to earlier reports suggesting 200 layoffs. The company, which employs over 700 people, stated that impacted individuals received up to three months' salary, extended health insurance, and job search support. The layoffs reflect efforts to streamline operations following the acquisition, as Mensa focuses on scaling digital-first brands despite reporting a net loss in FY22.

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