OtherNL

MessageBird Layoffs

February 2025

MessageBird announced a layoff affecting 120 employees (33% of its workforce) in February 2025. The company operates in the Other sector.

Share:
People Affected

120

Percentage

33%

Announced Date

Feb 10, 2025

Company Information

Industry
Other
Country
NL
Region
Amsterdam, Non-U.S.
Last Updated: Apr 18, 2026

About

Bird, the Amsterdam-based cloud communications startup formerly known as MessageBird, has laid off 120 employees, representing roughly one-third of its total workforce. The company, which serves major clients like Meta and Uber, confirmed the cuts on February 10, 2025, as part of a strategic realignment. CEO Robert Vis stated the move aims to position teams closer to customers in the Americas and Asia, following significant growth in those regions, and is driven by AI adoption streamlining roles rather than financial distress. This marks the second round of layoffs in about a year for the company, which rebranded from MessageBird and previously cut 90 jobs while reducing prices to compete with rivals like Twilio.

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