Noom Layoffs

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Noom, the weight loss and wellness app, is laying off a significant portion of its coaching staff as part of a strategic shift. The company is letting go of approximately 495 coaches in total, with 180 already departed and 315 more expected soon. This restructuring is due to a move from text-based chat support to a scheduled video call system, which reduces the need for a large, on-demand workforce. The layoffs come after a period of rapid growth and substantial venture funding during the pandemic. Remaining employees are expected to handle increased workloads. The company, which operates in the health tech industry, has faced criticism regarding its dietary recommendations and advertising practices even as it expanded into mental health coaching.

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