Oda Layoffs
June 2024
Oda announced a layoff affecting 150 employees in June 2024. The company operates in the Food sector.
150
Jun 5, 2024
About
Oda, a SoftBank-backed online grocery delivery startup based in Norway, has laid off 150 employees as it refocuses its operations solely on Norway and Sweden. This strategic retreat, announced in June 2024, comes after the company merged with Swedish retailer Mathem last year and follows its exit from markets like Finland and Germany. Facing the industry-wide challenge of achieving profitability in online grocery—a sector with complex logistics and tight margins—Oda aims to become profitable in its two remaining markets by 2025. The layoffs are part of a broader reset under new CEO Chris Poad, who joined in April, as the company scales back its once-ambitious European expansion plans that were fueled by hundreds of millions in funding and a pandemic-era boom.
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